By Kristi Spencer
At 12Eighty One, Drew Kimble is focused on helping brands make lasting first impressions. As the founder and artist behind the studio, he combines his creative vision with the ability to convey a business’ values to create images that tell a story.
Specializing in branded portraits, commercial photography and architectural images, Drew helps CEOs, speakers and businesses present themselves in a way that stands out and sets them apart.
For Drew, a branded portrait is more than just a picture. It’s a first impression. “When people see your photo, they should immediately understand who you are and what you offer,” Drew says. “It helps you to be taken seriously.”
Drew takes time to understand his clients’ values and where their photos will be seen, whether it’s on a billboard, a website or in social media ads.
Drew encourages clients to wear clothes that make them feel good and let their personality shine. “Wear an outfit you love and feel comfortable in,” Drew adds “Accessories like glasses, jewelry or a scarf bring personality.” Drew believes authenticity is more important than being perfectly put together.
Drew takes the time to guide his clients through each pose. “We make sure every detail, from head to toe, is just right so the person feels and looks their best, without feeling awkward.” He keeps the photo shoot moving by taking a few shots, reviewing them with the client and then snapping a few more. This relaxed approach helps clients feel comfortable, even if it has been years since they’ve had professional photos taken.
Drew also works with businesses to showcase their products and share their stories through commercial and architectural photography. When shooting products, Drew focuses on how the product can enhance someone’s life. “A photograph needs to show the usability of a product,” Drew says. In architecture, Drew looks at light, texture and contrast. “By focusing on the details, I’m able to reveal the human side of design.”
This year, Drew is launching My Studio by 12EightyOne, a space that will give up-and-coming photographers access to high-quality sets, backdrops and equipment. It’s a place where aspiring photographers can build their portfolios and hone their skills. Drew is also planning to offer a subscription service that will help photographers learn the industry’s business side, offering insights to help them grow professionally.
Outside of the studio, Drew’s life is equally creative. His wife, Amanda, is a piano and harp teacher, and their two daughters, Adelaide and Delainey, love music, creating costumes and watercolor paintings. Creativity runs deep in the Kimble family, and Drew’s love for the arts extends into all areas of his life.
Through his work at 12Eighty One, Drew helps businesses and individuals create powerful, lasting impressions. Whether he’s capturing the essence of a person, product or space, Drew’s ability to tell a compelling visual story makes him the go-to photographer for those looking to make an impact.
Headshots photographed by Drew Kimble